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Dipendra Shrestha

I've been drawing since before I knew it was a skill. Somewhere between a graphic design course, a marketing degree and a few months of losing to code, I found the job that uses all of it.

These days that job is product design: tools and systems where a lot is going on and very little should feel hard.

Based in
Kathmandu, Nepal
Right now
Open to full-time and contract roles

I'm a product designer who came the long way round: through art class, a graphic design course, ad accounts, copy decks and a lot of broken code. That route is the point. I know what a brand needs to say, what a person needs to do and what an engineer needs to build, and I design for all three at once.

[02] The long way round

How did I get here?

  1. Drawing on everything, Early years

    Before any of this had a name, I was the kid drawing on whatever was in reach: notebooks, the backs of worksheets, anything flat. Art and craft was the one class I never wanted to end.

    I didn't know design was a job. I just liked making things look the way they felt in my head, and cutting and gluing until they did.

    Picked up
    • Drawing
    • Art & craft
    • An eye for detail
  2. A course my brother picked, 2018

    After my SEE exams in 10th grade, my brother suggested a graphic design course. That's where I first opened the tools, and where drawing turned into something I could do on a screen.

    Then studies took over. The course ended, the files sat untouched, and for about two years I forgot design was something I'd ever done.

    Picked up
    • Photoshop
    • Illustrator
    • Layout basics
  3. Back to it, in lockdown, 2020

    COVID shut everything down and left me with time and nothing to fill it. I was starting a BBA in Marketing, and on the side I tried learning to code, because tech had always pulled at me too.

    Code taught me how products actually get built. It also taught me it wasn't my strongest skill. So I went back to what I already loved and asked how I could use it to make something meaningful.

    Picked up
    • BBA, Marketing
    • Code basics
    • How products ship
  4. Learning to sell it, 2021 – 2023

    Marketing taught me to write for people and to check whether it worked. I worked as a digital marketer and a junior copywriter, writing the words and running Meta ads, then watching which ones people actually clicked.

    The biggest of those was the political campaign for Pukar Bam of the Rastriya Swatantra Party. Real deadlines, real stakes, and a lot of people to reach with no room for a message that didn't land.

    Picked up
    • Copywriting
    • Meta ads
    • Campaign strategy
    • Reading the data
  5. Finding product design, 2021 – Now

    A bit of research led me to product design, and it clicked straight away. It's the one job that uses everything I'd picked up: the drawing, the marketing brain and the curiosity about tech.

    Now I design dashboards, tools and design systems for startups and scale-ups. Products with a lot going on, made to feel obvious to the people using them.

    Picked up
    • Product design
    • UX research
    • Design systems
    • Prototyping
[03] When and where

The roles changed.
The thread didn't.

Dipendra Shrestha is a product designer in Kathmandu, Nepal, designing dashboards, tools and design systems for startups and scale-ups. Before that: digital marketing, copywriting and a lot of Meta ads.

  1. Make the complex feel obvious.

    Product and UX/UI design for startups and scale-ups: dashboards and information-dense tools, from research and flows through to shipped interfaces and the design systems behind them.

    • Dashboards
    • Information-dense tools
    • Design systems
    • UX research
    • Prototyping
    See the Paubha design system
  2. Every word had a deadline.

    Ran the digital side of a political campaign: the messaging, the Meta ads and the reporting, against an election deadline that didn't move.

    • Meta ads
    • Campaign messaging
    • Audience targeting
    • Reporting
  3. Read the people behind the numbers.

    Planned and ran paid social, mostly on Meta, and learned to read what the numbers were saying about the people behind them.

    • Meta ads
    • Paid social
    • Analytics
    • A/B testing
  4. Say it in fewer words.

    Wrote ads, captions and landing pages. Learned that a headline has one job, and that cutting words is most of the work.

    • Copywriting
    • Ad copy
    • Landing pages
    • Tone of voice
  5. Know who it’s for first.

    Business with a marketing major: research, consumer behaviour and strategy. The reason I think about who a product is for before what it looks like.

    • Marketing
    • Consumer behaviour
    • Market research
[04] Tools I use

Tools
I work with.

Design

  • Figma
  • FigJam
  • Illustrator
  • Photoshop

AI

  • Claude
  • Claude Code
  • ChatGPT
  • Gemini
  • Cursor

Build

  • VS Code
  • GitHub
[05] Kind words

What colleagues, teammates and clients say

“Dipendra takes a tangled brief and comes back with something the whole team understands in one look.”
Name Surname
Role, Company
[01/03]
[06] Off the clock

Design is the job.
It's not the whole person.

Drawing
Still the first thing I reach for. Sketchbooks mostly, and the odd crayon bird.
New tech
If a new tool shipped this week, I've probably already broken something with it.
Hiking & trekking
Kathmandu is ringed by hills, so a lot of weekends end somewhere up a trail.