I've been drawing since before I knew it was a skill. Somewhere between a graphic design course, a marketing degree and a few months of losing to code, I found the job that uses all of it.
These days that job is product design: tools and systems where a lot is going on and very little should feel hard.
Based in
Kathmandu, Nepal
Right now
Open to full-time and contract roles
I'm a product designer who came the long way round: through art class, a graphic design course, ad accounts, copy decks and a lot of broken code. That route is the point. I know what a brand needs to say, what a person needs to do and what an engineer needs to build, and I design for all three at once.
[02] The long way round
How did I get here?
[01]Drawing on everythingEarly years
11
Drawing on everything, Early years
Before any of this had a name, I was the kid drawing on whatever was in reach: notebooks, the backs of worksheets, anything flat. Art and craft was the one class I never wanted to end.
I didn't know design was a job. I just liked making things look the way they felt in my head, and cutting and gluing until they did.
Picked up
Drawing
Art & craft
An eye for detail
[02]A course my brother picked2018
22
A course my brother picked, 2018
After my SEE exams in 10th grade, my brother suggested a graphic design course. That's where I first opened the tools, and where drawing turned into something I could do on a screen.
Then studies took over. The course ended, the files sat untouched, and for about two years I forgot design was something I'd ever done.
Picked up
Photoshop
Illustrator
Layout basics
[03]Back to it, in lockdown2020
33
Back to it, in lockdown, 2020
COVID shut everything down and left me with time and nothing to fill it. I was starting a BBA in Marketing, and on the side I tried learning to code, because tech had always pulled at me too.
Code taught me how products actually get built. It also taught me it wasn't my strongest skill. So I went back to what I already loved and asked how I could use it to make something meaningful.
Picked up
BBA, Marketing
Code basics
How products ship
[04]Learning to sell it2021 – 2023
44
Learning to sell it, 2021 – 2023
Marketing taught me to write for people and to check whether it worked. I worked as a digital marketer and a junior copywriter, writing the words and running Meta ads, then watching which ones people actually clicked.
The biggest of those was the political campaign for Pukar Bam of the Rastriya Swatantra Party. Real deadlines, real stakes, and a lot of people to reach with no room for a message that didn't land.
Picked up
Copywriting
Meta ads
Campaign strategy
Reading the data
[05]Finding product design2021 – Now
55
Finding product design, 2021 – Now
A bit of research led me to product design, and it clicked straight away. It's the one job that uses everything I'd picked up: the drawing, the marketing brain and the curiosity about tech.
Now I design dashboards, tools and design systems for startups and scale-ups. Products with a lot going on, made to feel obvious to the people using them.
Picked up
Product design
UX research
Design systems
Prototyping
[03] When and where
The roles changed. The thread didn't.
Dipendra Shrestha is a product designer in Kathmandu, Nepal, designing dashboards, tools and design systems for startups and scale-ups. Before that: digital marketing, copywriting and a lot of Meta ads.
Selected role[01/05]
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toNowto2023to2022to2024
2020Now
Make the complex feel obvious.
Product and UX/UI design for startups and scale-ups: dashboards and information-dense tools, from research and flows through to shipped interfaces and the design systems behind them.